5 WAYS TO ENGAGE WITH CUSTOMERS ON SOCIAL MEDIA
Social media is beginning to take or in better words has taken its rightful throne in the world of marketing. It has become a home for every business and remains the best thing that has happened to business owners and entrepreneurs all over the world. If you ask me I think social media is going to be around for the longest time. For some businesses it is the key catalyst for brand growth, awareness and visibility. If done right, its domino effect can create emission of positivity for many businesses to increase conversions to improve company profits.
If done the right way, social media can level the playing field in business. It is the equalizer between small and large business. No matter how small your business is, you can create a global presence by leveraging the power that social media brings. Promoting your brand through various social networks is very essential for your business, but getting your content to these channels isn’t what gets you the sales. When it comes to engaging customers, every business is quite unique in its own ways. The key to becoming a successful social media user is in the engagement. I would be teaching you some easy ways businesses can keep its customers engaged using social media.
Know your audience well
I believe the first question you ask yourself before starting your business is ‘who are my customers’. There are countless unique social media audiences online. This means that, if you want to create a powerful social presence, you must first understand who you audience.
When a brand is trying to reach a specific subset of the population, marketers start by creating a customer avatar. Think of an avatar as a way of summarizing your customer’s demographic and psycho graphic tendencies. With this information, it is very easy to create a compelling marketing campaign that would appeal to your target audience.
Correspondingly, as someone trying to create an engaging social presence, it may make better sense to get to know your target customers first. What social media accounts do they follow, what post do they like? What social media platforms do they use most and what motivates them to use those platforms? These are just some of the questions you must consider before building social presence.
Take time and study your competition
If you are just getting started on building your social presence, it may be difficult to know how best to engage with followers. To accelerate your social media growth, study direct competitors who have already efficiently made good use of social media. How are they engaging their followers?
Closely study the images above and take them as an example of what can happen thanks to good competitive research. Mia Atafo and Style temple are well known Nigerian fashion competitors. It is expected that they both watch what they are both doing with their social media, perhaps by using some king of Instagram analytics tool. These brand produce content that are similar in composition and description. It is probable that one social media manager saw that the content resonated with followers and decided to make something similar.
Different media formats
A big element of the social media platform is content freshness. Generally, when people hear this term they think it refers to how frequently content is posted. While it really matters when you post content, appealing, and easy-to-understand content are some of the most important tools in your social media arsenal. They often stand out in crowded new feed and provide a high-impact sharing option. As a social media manager, you must constantly vary the media formats you are using in order to keep users engaged. Failing to do so may slow the growth of your channels and make followers bored with what you are sharing.
Master the eccentricities of each social media platform
Going back to the second point, the brands audience’s are alike and same is true for their social media platforms. If you are using more than one social media, it is important to understand the unique qualities that make the platform appealing to users. Once identified, master those unique qualities to ensure that your content is taking full advantage of the platform’s strengths.
For example, you wouldn’t use Twitter to share a lot of pictures and video content (Instagram and snap chat are better for content like that). Likewise, you wouldn’t use LinkedIn to share highly personal updates (Twitter, Facebook and Instagram are better for that). You must ensure that you stay on top of platform changes to ensure that your content is as engaging as possible.
Focus on providing value
The single best use of your social media platforms is to provide value to people. Again, if you are managing multiple social media platforms to promote same brand, be sure to give followers a reason to follow you on each of those platforms. You can do this by sharing tips, news, and information and via teaching. When you do these things, not only are you establishing yourself or your brand as subject matter experts, you are genuinely trying to help people.
One way to offer followers a unique experience is to provide them with a peek behind the curtain. Show them what your day-to-day life at the company looks like. Platforms like Instagram, snap chat and Facebook are ideal for sharing behind-the scenes content that makes followers feel like they have unique access to a brand they care about.
Stanbic bank does a good job of knowing when and where to share behind-the scenes content. In the example below, stanbic uses twitter for sharing content and promoting products.
Whereas on Instagram stanbic shares behind-the-scenes content that shows people what it is like to work at the one of the most valuable banks in the world.
There are many different tactics that you can employ to create social media content. Knowing your audience and mastering each social media platform will provide you with a good start. It is also a good idea to study the competition, and to consider employing user generated content.